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Beverage category declines for second straight year

from AdAge

Fortified waters and sports drinks saw steep volume declines last year, while the carbonated soft-drink category saw some rebound amid declines as consumers continue to shun packaged beverages. Overall, the beverage category declined 3.1 percentage in volume in 2009. A year ago, the beverage category saw volume drop by 2.1 percentage, the first decline on record. more


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