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America's favorite brands: With SKU reductions underway, which will survive?

from NRF Stores

Americans have an ongoing love affair with brands. Threaten to take away their Dawn dishwashing detergent or their Kleenex and you'd better be ready for a knock-down, drag-out fight: Those items, along with Bounty paper towels and Crest toothpaste, are among the products shoppers choose most often when they roll their carts up and down the supermarket aisles. While there are undeniable brand favorites in some categories, it's not as straightforward to pick a winner in others. more


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