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Patient education can be low-key marketing tool

from American Medical News

Sometimes the best way to promote yourself is to educate patients about their health and how you can improve it. But that salesmanship is tricky. If efforts to teach about medical conditions and their treatments look too much like marketing, they will fall flat, experts say. Outside of a usual patient visit, education can mean providing free screenings in the office or at health events, speaking to community groups and linking to health information on a practice's Web site. more

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