New H-E-B concept is discount-minded
from Houston Chronicle
Known for its diversity of concepts, H-E-B is about to launch another one called Joe V's Smart Shop, a discount grocery store. The store will have less assortment compared to a traditional supermarket while aiming to take on all competitors on price on many items. H-E-B's new concept is an example of a trade-down taking place in retail.
7701 Las Colinas Blvd., Ste. 800, Irving, TX 75063