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If my dentist understands e-mail marketing, so can you!

from MarketingProfs

The top three things people fear most are public speaking, death and the dentist's office. OK, I admit that I made up the last one. I know that people definitely fear speaking in front of an audience and that the thought of death keeps some awake at night; however, I'm not as certain about the dentist's office. Although it's true that not everyone hates the dentist, I'd bet that if you polled 100 people, going to the dentist would not be on anyone's top 1,000 list of favorite activities. (May require free registration to view article.) more

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