Church or ministry PR crisis: Slaying the beast of open mouth, insert foot
from Ministry Marketing Coach
You know how it happens: someone says something off-the-cuff that’s inappropriate, unaware that the cameras and recorders are rolling (remember, they are always on). It hurts when it happens. It damages those who have been offended by the statements as well as the offending person and the organization they represent. But there are a few things that can help minimize the damages felt by all of those involved. While these circumstances are stressful and cause that "the sky is falling" sensation, they can actually be turned around to yield some positive media traction.
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