Church branding: A personal experience
from Ministry Marketing Coach
If you are a part of a church staff or leadership team, it is important to understand that the way you perceive the church could not only be different from the way a visitor perceives it, but it could also be drastically different than the way a member perceives it. Your church or ministry has developed a brand whether intentionally or by accident. Your church or ministry means different things to different people. You have to be truly intentional about branding your church or ministry strategically because, in the end, what your church or ministry says or believes about itself matters much less than what others say or believe about it.
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