Is digital revolution driving decline in US car culture?
from Advertising Age
The internet has wreaked havoc on the music industry, airlines and media, but it just may be doing the same thing to automobiles. It's a rarely acknowledged transformational shift that's been going on under the noses of marketers for as long as 15 years: The automobile, once a rite of passage for American youth, is becoming less relevant to a growing number of people under 30. And that could have broad implications for marketers in industries far beyond insurance, gasoline and retail.
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