Fred Joyal: How to handle price shoppers
I'm sure you know the drill. A patient calls your practice and asks how much it would cost for an examination. Knowing that this patient probably needs some restorative care if he or she hasn't seen a dentist in awhile, you're faced with a choice: You can quote the patient the price for an exam, fully aware that the cost for treatment likely will be much more than that, or you can refuse to quote a price and risk upsetting the patient.
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