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Retail roundup

Sales of electronic books are now outstripping hardcover purchases at … Campbell Soup Co. is touting its new Pepperidge Farm strawberry Milano cookies with a Facebook page and also is using the social network to help give away samples of its new V8 V-Fusion + Tea drinks. … Sears, Toys R Us and Target are among the retailers trying to get an early start on the holiday season with "Christmas in July" promotions. … Back-to-school is going mobile and social at J.C. Penney & Co., with the company using texting, apps and other digital tools in combination with print and television. … Starbucks is tops among brands on Facebook with 10 million fans, with Coke and Skittles coming in next with around 6.5 million each. more

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