Norwegian newspaper taps into Web's efficiencies
from The New York Times
Last summer, as the crisis in the newspaper business worsened, executives at Edda, a publisher in Norway, met to discuss the Internet. As managers fiddled with their iPhones, someone suggested a novel approach: If the company was serious about securing a place in the digital future, why not devote half its resources to the Web and other new media?
7701 Las Colinas Blvd., Ste. 800, Irving, TX 75063