Fast food chains are learning the benefits of mobile
With mobile apps, text to order service and location based marketing messages, fast food companies are learning that mobile is very good for business. A recent study from comScore and Yellow Pages found that local business search on the mobile Web grew 14 percent from March 2009 to 2010, and that mobile "unlocks a younger, wealthier user base to advertisers." Fast food companies that moved into the mobile space early on have reaped the benefits. For example, Pizza Hut has offered mobile orders via SMS, its mobile website and an iPhone app since 2009.
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