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Proctor & Gamble launch new oral care range targeting 'tween' market

from Cosmetics Design

"We found that adult toothbrushes were not always the best size for older children's mouths and adult rinse and toothpaste flavors were often too strong," Kelly Heaps, brand manager at Proctor & Gamble, explained. The new range will look to rival Colgate's Total Protection brand, and the bespoke children's products they bring to market. The Pro-Health FOR ME collection will include toothbrushes, toothpastes, mouthwash and floss all specially designed for children, and in packaging to suit. more

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