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Merck, Pfizer, Apple, Madonna: Intellectual property

from Bloomberg Businessweek

Prescribing Lipitor is "sound from a health economic perspective," the Dutch researchers said in a abstract. Doctors in the Netherlands have been required to justify prescribing brand-name cholesterol medicines since January 2009, the researchers from Pfizer and the University of Melbourne in Australia said. The study took into account that some patients were switched to the generic drug at a dose that wasn't equivalent to the brand-name Pfizer cholesterol pill. The study will be presented at the European Society of Cardiology conference. more

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