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Refiners seek to rename high fructose corn syrup to sweeten its image

from The Guardian

It has been dubbed "the devil's candy" by critics. A ubiquitous sweetening ingredient known in the US as high fructose corn syrup could get a branding makeover under a plan by food companies to make it sound more appetizing. Alarmed about a growing stigma surrounding the substance, the U.S. Corn Refiners Association is attempting a rebranding. The organization has asked the Food and Drug Administration for permission to change the name of the ingredient to the simpler sounding "corn sugar". more

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