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Magazines take advantage of return to positive growth

from Media Buyer Planner

As ad dollars begin to return to magazines, publishers have been quick to make moves that will help them take advantage of the fact. Speedway Illustrated, for example, will be relaunched, after having the print edition axed by Anthem Media in the spring. Editor Karl Fredrickson formed a new group, Traction Media, and acquired rights to the magazine. more

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