Less packaging, more impact for GSK's Os-Cal brand
from Greener Package
GlaxoSmithKline revamps its calcium supplement packaging, resulting in a smaller footprint and a bigger shelf presence. Proving once again that when it comes to sustainability, less can be more, a new package design for GlaxoSmithKline Consumer Healthcare's Os-Cal calcium supplement in four varieties manages to better market the brand's advantages while eliminating several significant components of excess packaging.
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