Men take their grooming habits up a notch
Male interest in looking after their skin, hair and nails is on the rise, fueled by competition in the workplace due to a down economy as well as the natural course of baby boomers who refuse to age like their parents. Although men are becoming more mainstream in terms of looking after their skin, the trend still resonates more with the attorney from Chappaqua, N.Y., and the car mechanic in Toledo, Ohio.
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