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Frito-Lay withdraws noisy compostable SunChips bag

from Packaging Digest

Frito-Lay is dropping its biodegradable SunChips bag, just 18 months after introducing it. Launched with extensive publicity that highlighted the bag's 100-percent compostability, the new packaging quickly became the target of negative attention because of how noisy it is. The bag's infamously pronounced crinkling sound is said to be caused by the unique molecular structure of the material, which makes it more rigid and therefore louder when manipulated. more


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