Go RVing readies new Leads-Plus Program for 2011
To increase the value of Go RVing advertising leads to dealers and help users generate more sales, Go RVing has developed a new leads prioritization system. This new Leads-Plus Program, to be launched in 2011, will deliver more highly qualified leads categorized by RV purchase likelihood, helping dealers, campgrounds and manufacturers follow up more efficiently and effectively. A study of nearly 6,000 consumers who contacted Go RVing for information between 2007 and 2009 has provided scientific data about the most influential predictors in turning an information-seeker into an RV owner.
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