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New coupon technology takes effect January 1

from Progressive Grocer

The Grocery Manufacturers Association and the Joint Industry Coupon Committee recently said that implementation of the new GS1 Databar for coupons is on schedule and that UPC-A barcodes may be removed from coupons beginning Jan. 1, 2011. The GS1 Databar was adopted by the industry to replace the UPC-A code in 2007. Upon implementation, manufacturers will have the opportunity to develop more robust coupon offers, including coupon values in any amount up to $999.99. Retailers will experience automatic expiration date checking, a reduced need for bypass codes, reduced cashier intervention, improved scan rates and increased speed of checkout. more

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