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Grocery price check: Switch to store brand helps shoppers save 33 percent

from PR Newswire

A new study of supermarket prices by PLMA reveals shoppers on average could save almost a third off their grocery bill by filling their seasonal market baskets with the retailer's brand rather than with pricier national brands. That's something worth celebrating for those with more festive things to spend their hard-earned money on. The research, conducted by the Private Label Manufacturers Association, tracked the pricing for 40 typical grocery items at a conventional supermarket. Included in the survey were cold-weather pantry staples like stuffing, cranberry sauce, soup, oatmeal, pancake mix, maple syrup and hot chocolate, as well as wintertime personal necessities such as lip balm, body lotion, cough drops, sinus spray, tissue and nighttime cold medicine. more

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