How great business leaders leave their mark
from Inc. Magazine
Big personalities are often at the core of what makes a business special. Would Virgin be Virgin without Richard Branson's antics? Would Amazon be the same without Jeff Bezos and his signature cackle? Would an Apple product launch be as buzz-worthy without Steve Jobs on stage sporting his signature black turtleneck? No doubt an entrepreneur's character can be an asset in building a company, but when you’re ready to sell your business, having a big personality may be a liability — that is, unless you can find a way to inject your persona into your business when you're ready to leave.
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