Change management: Let's take it from the top
from CMS Wire
How is your company structured to consume innovation? The leadership challenges of change management. "There are forces out there trying to stop our fun." This statement was made by Salesforce CEO Marc Benioff at the Dreamforce conference two weeks ago. Repeat this statement back to yourself. If this statement were said by someone in your company, who would be the most likely person? Say we were considering the idea of social strategy. Would the most likely contender be IT? Would it be marketing? Would it be legal? Would it be C-level officers complaining, managers or employees?
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