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For some Myrtle Beach, S.C., churches, social media saves

from The Sun News

Businesses were quick to start using social media like Facebook and Twitter, but many churches are just beginning to tap into social media to interact with their members and communities, said Kevin Ring, a consultant who researches how churches use social networking. Ring's company, Michigan-based Unconventional Method, surveyed about 250 church ministers and members across the U.S. and found that churches face different challenges than businesses in using social media, he said. "Really they are limited in terms of their resources, and particularly time and money, figuring out what they can spend using these tools," he said. "Secondly, what they are trying to accomplish is not as clear cut as a business' goals might be." more

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