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Kevin Henry: Your practice needs an office manager

from Patterson Today

As the managing editor for Dental Economics, one of the things I see from dental offices around the country is that practices constantly are trying to figure out how to differentiate themselves from the practice down the street. Is it a new sign out front? Is it a bigger TV and more beverage choices in the reception area? Is it the newest technological advance in dentistry that can be incorporated into the practice? Everyone always is looking for a hook to reach patients, whether they are new patients, ones who haven't been in the practice for some time, or those who are consistent, valued customers. One thing that often is overlooked in a dental practice that can make a huge difference in the patient's mind is simple and genuine interaction between the team and the individual sitting in the chair. Sounds simple, right? more

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