Trevor Miles: Social networks and supply chains — it's a question of maturity
from The 21st Century Supply Chain
I often am asked what will be the role of social networks in supply chains. I think their potential is enormous, and I think we are seeing an emerging interest in their use in supply chain management. I'm not talking about the direct use of Facebook or Twitter, although I would not rule out this possibility, but rather the use of the concept of social networks and technologies. However, as I noted in a recent blog titled "Do you trust yourself to collaborate? The real barrier to collaboration is not technology, but trust," the real issue to overcome is trust between trading partners.
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