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Study: Dentists floundering with Facebook

from PR Newswire

A new nationwide study by Verasoni Ah Ha of how dentists use Facebook to promote their practice reveals that dentists are at a loss on Facebook. Data from the study reveal that dentists do not yet understand how to leverage social media channels such as Facebook to engage patients, despite the patient's and consumer's growing engagement with this medium. The study concludes that dentists have not strategically positioned their practices on Facebook, nor have they focused on developing and growing their network. "There is a clear disconnect between the potential of the medium and its utility by dentists. Very few dentists truly understand how to leverage Facebook and other social media properties," said Abe Kasbo, CEO of Verasoni Worldwide. more

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