Kroger taps MyWebGrocer to enhance online services
from Progressive Grocer
The Kroger Co. plans to leverage MyWebGrocer's platform to give its family of 17 banners the ability to provide their consumers faster access to online planning tools, including online circulars, personalized shopping lists and recipes. "Consumers are looking for a personalized, efficient, integrated shopping experience, one that recognizes their individual needs, and that delivers the most satisfying and efficient path from planning to checkout," said Rich Tarrant, founder and CEO of Colchester, Vt.-based MyWebGrocer.
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