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Interest grows for healthy fast food

from Supermarket News

It may seem counterintuitive, but because of health concerns, many women are talking about snack and fast-food brands, according to a six-month data analysis of The Women at NBC Universal's monthly Brand Power index. Over the July to December 2010 period, NBCU found that some of the biggest gainers in the index — which measures online search data and online and in-person dialogue by women about the top 500 brands — were snack and fast-food brands that had recently offered promotions for healthier food. more

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