The essence of your church
from Church Marketing Sucks
There are many ways in which people view your church, but if there was one word or phrase, what would it all come down to? How would—or how should—people understand and communicate the essence of who you are as a church community? The essence sums it all up. It’s the big idea that articulates all of the ways you create, transfer, embody and express value. When the essence is put together with the name of your organization, there is a clear evoking sense of what you do, what you stand for and what makes you different. It becomes the beginning and end of every conversation.
7701 Las Colinas Blvd., Ste. 800, Irving, TX 75063