Men's cosmetics take off in China
More and more Chinese men are looking to the power of skin creams and anti-age serums to help them get ahead professionally, sparking a booming new market that has major cosmetics firms salivating. Chinese men have fewer hang-ups than Western men about using skin care products—and keen customers, especially in urban areas, are even snapping up pots of foundation, toners and whitening creams traditionally bought by women.
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