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Men's cosmetics take off in China

from AFP

More and more Chinese men are looking to the power of skin creams and anti-age serums to help them get ahead professionally, sparking a booming new market that has major cosmetics firms salivating. Chinese men have fewer hang-ups than Western men about using skin care products—and keen customers, especially in urban areas, are even snapping up pots of foundation, toners and whitening creams traditionally bought by women. more


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