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Social media-savvy manufacturers

from Gourmet Retailer

Retailers who are new to Facebook or Twitter can take some cues from manufacturers who are successfully utilizing social media themselves. American Roland Food Corp., who recently joined Facebook and Twitter, is active on both, and currently has 521 fans and 308 followers, respectively. "All of our posts on Facebook and Twitter are designed to keep the reader engaged, informed about what's going on at Roland, and let them be the first to know about new products and food and ingredient trends," says Director of Public Relations Lisa Kartzman. more

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7701 Las Colinas Blvd., Ste. 800, Irving, TX 75063