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Cartoon branding affects kids' cereal choice, regardless of taste

from HealthDay via Bloomberg Businessweek

Children prefer cereals that feature popular media characters such as Shrek on the package, regardless of how they taste, researchers say. "This tells us what we've probably already guessed: young children are going to be more likely to enjoy their cereal if it has one of their favorite characters on it," said Keri Gans, a spokeswoman for the American Dietetic Association, and author of the forthcoming book, The Small Change Diet. more

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