10 ways brands can target moms by fusing online advertising and social media
A study recently released by Burst Media looking at "What Mom Likes Online" generated interesting findings. Among them: "Most moms say online ads promoting products geared towards the family and home fall flat" and "Moms found these ads 'irrelevant or distracting,'" but that "Online ads that offer product coupons, sales promotion codes and/or other incentives resonate better with moms."
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