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Nielsen: Men take to stores, women head to couch

from MarketingDaily via MediaPost

In its latest analysis of shopper behavior, Nielsen is reporting a subtle gender shift: Men are spending more time in supermarkets, and women are spending more time on the couch watching the tube. Women still are doing the majority of shopping in all retail channels (with the exception of convenience stores), writes Todd Hale, SVP/consumer & shopper insights, in his analysis. more

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