HSN, Kraft Foods cook up strategic alliance
from Multichannel News
HSN has put Kraft Foods on its menu, via a multi-year content and commerce partnership. The deal, which represents HSN's first collaboration with a consumer products goods company, will enable shoppers to purchase HSN cooking products on Kraftfoods.com's recipe pages while allowing them to access Kraft Foods content on HSN.com and other HSN distribution channels.
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