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School buses give ads a ride

from USA Today

The look of school buses hasn't changed much over the years, but as states scramble for revenue sources a growing number are adding something new: advertising for such clients as banks, real estate and insurance agents. Advertising in public school districts has existed for years at school gyms and athletic fields, says New Jersey School Boards Association spokesman Michael Yaple. School buses offer the visibility of daily trips throughout a community — along with the associated sensitivity of the commercial influence on young children. more

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