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Study: Companies missing opportunity to utilize social media

from NASDAQ

Many companies are missing an opportunity to utilize social media channels to drive sales growth because of a misunderstanding of what consumers want out of those channels, according to a recent study. Conducted by International Business Machines Corp., the study found a majority of consumers say the top reasons they interact with companies via social sites are to receive discounts and make purchases, but companies rank those as the least likely reasons customers will follow them. more


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