Wal-Mart hammers price theme to woo back shoppers
Wal-Mart Stores Inc. is hammering home its low-price message with a new ad campaign in a bid to bring back customers who no longer trust it to save them money. The campaign, starting April 18, bears the slogan "Low Prices. Every Day. On Everything" and features five 30-second commercials that range from an Easter egg hunt to a customer asking for a price match.
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