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For journalists, a call to rethink online models

from The New York Times

Columbia University has surveyed the state of digital journalism, and it has concluded that journalists must rethink their relationships — and their audiences' relationships — with advertisers. That does not mean yielding editorial control to sponsors, but it might mean coming up with alternatives to impression-based pricing, creating higher-value content for the Web by tapping into page view data, and helping to ensure that Web ads have value on their own. more


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