For journalists, a call to rethink online models
from The New York Times
Columbia University has surveyed the state of digital journalism, and it has concluded that journalists must rethink their relationships and their audiences' relationships with advertisers. That does not mean yielding editorial control to sponsors, but it might mean coming up with alternatives to impression-based pricing, creating higher-value content for the Web by tapping into page view data, and helping to ensure that Web ads have value on their own.
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