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NACStech: Going mobile with coupons

from CSNews Retail Technology

Mobile coupons are a prevalent and pervasive marketing solution, according to Rick Sales, president of Abierto Networks LLC, moderator of the session, "Toss the Scissors — Coupons Have Gone Mobile," at NACStech. With 94 percent of the U.S. population using coupons while shopping and 72 percent of U.S. adults and 87 percent of teens using text messaging, mobile couponing can play a key role in the c-store marketing mix. more

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