From cupcakes to moneycakes: 3 ways to increase sales, profitability
from American Express OPEN Forum
Author Larel Delaney writes, "Recently, I had a conversation with a woman business owner who claims her business in Chicago is drying up. She bakes cupcakes from scratch in every imaginable flavor and size from her small bakery, Think Sprinkles, 11 miles south of downtown Chicago. As a one-woman shop, how can she increase sales and profitability so her business doesn't shrivel up? It starts with going back to the basics of good old-fashioned marketing."
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