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Social media: What most companies don't know

from Harvard Business Review

Social media has arrived, but companies still aren't sure what to do with it. Fifty-eight percent of companies are currently engaged in social networks like Facebook, Twitter and YouTube — but research from the Harvard Business Review Analytics Services report "The New Conversation: Taking Social Media from Talk to Action" finds that much of the investment in social is future-oriented. This slideshow shows how most companies really use social media — and what the most effective users do differently. more

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