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Packages designed for patient user experience win market share

from Packaging World

A recent survey by technology design and development firm Cambridge Consultants, in conjunction with MassMEDIC, examined how device usability impacts patient acceptance, dosage compliance, and ultimately health outcomes. Looking at the role lifestyle factors and device features play in patient compliance for drug and device combination products, the research supported the idea that pharmaceutical companies could improve the market share of their drugs if the emphasis was shifted to the broader patient user experience. more

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