Private label brands continue to post gains across major channels
from Convenience Store News
Store brands wrapped up a decade of strong growth, posting sales increases across all three major retail channels in 2010, according to the latest Private Label Yearbook published by the Private Label Manufacturers Association. Total private label sales in U.S. supermarkets, drugstores and mass merchandisers including Walmart, rose nearly 2 percent in 2010, while dollar share advanced by almost half a point to reach a new record level. Overall, sales were at $88.5 billion.
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