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Personal finance: Here's the drill on dental discounts

from The Sacramento Bee

Here's something to sink your teeth into: discounted rates for dental work. That's the promise of Brighter.com, a new Santa Monica, Calif.-based online company that offers discounts of up to 60 percent off everything from root canals to teeth whitening. Even your child's braces. Launched in May, it's aimed at giving consumers more educated choices when choosing — and paying for — dental care. Jake Winebaum, the Southern California Web entrepreneur who founded Brighter.com, said the concept was inspired by a family dinner where his father-in-law mentioned he'd been to the dentist and was told he needed three tooth implants — at a cost of $6,800. more


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