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No toying with bar codes

from Material Flows

It's pretty easy to get an infant's attention. Just wave something bright and shiny in front of it and the rest of its world disappears. We media types are like that, although sometimes I think the bigger the media outlet, the bigger the baby. A few weeks ago, one of the biggest — The Wall Street Journal — latched onto a bright shiny toy that many of us less pampered kids in the trade press got used to a long time ago: bar codes. I'm not saying bar codes aren't important toys. Let's just say they're mature, and other toys have captivated the trade press in recent years — things like image-based bar code reading and QR codes. But just as some toys never die (Slinky anyone?), bar codes aren't going anywhere. more


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