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New PET nut container provides clear benefits

from Packaging World

As part of its "Reduce, Reuse, Recycle" initiative, nut processor John B. Sanfilippo & Son, Elgin, Ill., has transitioned the retail packaging for its Fisher Nuts brand from a composite can to a lightweight, clear PET package. The switch to the new material also inspired a complete brand makeover, including a new logotype, label graphics, and label material, recently launched through the "Freshness You Can See" campaign. more

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