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Disconnect between causes, products deter buying

from MarketingDaily via MediaPost

There is a "rising disconnect" between the causes companies support and the products they sell that is leaving consumers skeptical and less likely to participate, according to New York-based MSLGROUP. Although 96 percent of Americans say they can identify two to three causes that are important to them personally, the recent 2011 MSLGROUP Social Purpose Index found that only 37 percent of Americans actually have purchased a product associated with a cause in the past year. more

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